000 00489nam a2200181Ia 4500
008 100324s9999 xx 000 0 und d
100 _aGlynn, Mark
240 _aMarketing Theory (Q)
245 _aIntegrating brand retailer and end customer perspectives
246 _f2009
260 _c2009
300 _bV. 9
_cIssue. 1
_a137-140
366 _b2009
366 _bMarch
650 _aMarketing
653 _aChannel relationships;Manufactuers brands;Retailers;
942 _cJA
999 _c46687
_d46687