| 000 | 00565nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aCollier, Joel E. and Bienstock, Carol C. | ||
| 240 | _aMarketing Theory (Q) | ||
| 245 | _aAnalysis of how nonresponse error is assessed in academic marketing research | ||
| 246 |
_aJ8086 _f2007 |
||
| 260 | _c2007 | ||
| 300 |
_bV. 7 _cIssue. 2 _a163-183 |
||
| 366 | _b2007 | ||
| 366 | _bJune | ||
| 650 | _aMarketing | ||
| 653 | _aAssessment measures;Content analysis;Marketing research;Nonresponse error; | ||
| 942 | _cJA | ||
| 999 |
_c46697 _d46697 |
||