| 000 | 00564nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aJones, Sandra C. | ||
| 240 | _aMarketing Theory (Q) | ||
| 245 | _aImplications of behavioral decision theory for health marketing | ||
| 246 |
_aJ8086 _f2007 |
||
| 260 | _c2007 | ||
| 300 |
_bV. 7 _cIssue. 1 _a75-91 |
||
| 366 | _b2007 | ||
| 366 | _bMar | ||
| 650 | _aMarketing | ||
| 653 | _aBehavioral decision theory;Health behaviour;Health marketing;Price bundling;Prospect theory;Temporal preferences; | ||
| 942 | _cJA | ||
| 999 |
_c46727 _d46727 |
||