| 000 | 00568nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aCova, Bernard and dalli, Daniele | ||
| 240 | _aMarketing Theory (Q) | ||
| 245 | _aWorking consumers: the next step in marketing theory? | ||
| 246 | _f2009 | ||
| 260 | _c2009 | ||
| 300 |
_bV. 9 _cIssue. 3 _a315-339 |
||
| 366 | _b2009 | ||
| 366 | _bSep | ||
| 650 | _aMarketing | ||
| 653 | _aCo-creation;Co-production;Double exploitation;Immaterial labour;Primary sociality;Second sociality;Marketing theory; | ||
| 942 | _cJA | ||
| 999 |
_c46753 _d46753 |
||