| 000 | 00576nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aChien, Yung Hsin et al. | ||
| 240 | _aMARKETING LETTERS:A JOURNAL OF RESEARCH IN MARKETING | ||
| 245 | _aMeasuring a brands tendency to be included in high value baskets | ||
| 246 |
_aJ6287 _f2001 |
||
| 260 | _c2001 | ||
| 300 |
_bV. 12 _cIssue. 4 _a287-298 |
||
| 366 | _b2001 | ||
| 366 | _bNov | ||
| 650 | _aMarketing | ||
| 653 | _aBrand specific effect;Price effect;Quantity effect;Basket data;Market basket data; | ||
| 942 | _cJA | ||
| 999 |
_c47365 _d47365 |
||