000 | 00572nam a2200181Ia 4500 | ||
---|---|---|---|
008 | 100324s9999 xx 000 0 und d | ||
100 | _aSoman, Dilip and Cheema, Amar | ||
240 | _aMARKETING LETTERS:A JOURNAL OF RESEARCH IN MARKETING | ||
245 | _aEffects of windfall gains on the sunk cost effect | ||
246 |
_aJ6286 _f2001 |
||
260 | _c2001 | ||
300 |
_bV. 12 _cIssue. 1 _a51-62 |
||
366 | _b2001 | ||
366 | _bMarketing | ||
650 | _aMarketing | ||
653 | _aMental accounting;Sunk cost effect;Windfall gains;Consumption and choice decisions; | ||
942 | _cJA | ||
999 |
_c47379 _d47379 |