| 000 | 00520nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aMuthukrishnan, A.V. et al. | ||
| 240 | _aMARKETING LETTERS:A JOURNAL OF RESEARCH IN MARKETING | ||
| 245 | _aPiecemeal approach to comparative advertising | ||
| 246 |
_aJ6286 _f2001 |
||
| 260 | _c2001 | ||
| 300 |
_bV. 12 _cIssue. 1 _a63-73 |
||
| 366 | _b2001 | ||
| 366 | _bFeb | ||
| 650 | _aMarketing | ||
| 653 | _aComparative advertising;Deception;Inference; | ||
| 942 | _cJA | ||
| 999 |
_c47381 _d47381 |
||