000 | 00628nam a2200181Ia 4500 | ||
---|---|---|---|
008 | 100324s9999 xx 000 0 und d | ||
100 | _aBurton, Scot et al. | ||
240 | _aMARKETING LETTERS:A JOURNAL OF RESEARCH IN MARKETING | ||
245 | _aNutrition Ad claims and disclosures: interaction and mediation effects for consumer evaluations of the brand and the Ad | ||
246 |
_aJ6285 _f2000 |
||
260 | _c2000 | ||
300 |
_bV. 11 _cIssue. 3 _a235-247 |
||
366 | _b2000 | ||
366 | _bAug | ||
650 | _aMarketing | ||
653 | _aAdvertising disclosures;Mediation;Nutrition claims;Brand and advertising attitudes; | ||
942 | _cJA | ||
999 |
_c47399 _d47399 |