000 00628nam a2200181Ia 4500
008 100324s9999 xx 000 0 und d
100 _aBurton, Scot et al.
240 _aMARKETING LETTERS:A JOURNAL OF RESEARCH IN MARKETING
245 _aNutrition Ad claims and disclosures: interaction and mediation effects for consumer evaluations of the brand and the Ad
246 _aJ6285
_f2000
260 _c2000
300 _bV. 11
_cIssue. 3
_a235-247
366 _b2000
366 _bAug
650 _aMarketing
653 _aAdvertising disclosures;Mediation;Nutrition claims;Brand and advertising attitudes;
942 _cJA
999 _c47399
_d47399