000 00600nam a2200181Ia 4500
008 100324s9999 xx 000 0 und d
100 _aKiecker, Pamela et al.
240 _aMARKETING LETTERS:A JOURNAL OF RESEARCH IN MARKETING
245 _aDifferent ways of seeing how gender differences in information processing influence the content analysis of narrative texts
246 _aJ6284
_f2000
260 _c2000
300 _bV. 11
_cIssue. 1
_a49-65
366 _b2000
366 _bFeb
650 _aMarketing
653 _aGender differences;Qualitative data;Coder effects;
942 _cJA
999 _c47411
_d47411