000 | 00600nam a2200181Ia 4500 | ||
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008 | 100324s9999 xx 000 0 und d | ||
100 | _aKiecker, Pamela et al. | ||
240 | _aMARKETING LETTERS:A JOURNAL OF RESEARCH IN MARKETING | ||
245 | _aDifferent ways of seeing how gender differences in information processing influence the content analysis of narrative texts | ||
246 |
_aJ6284 _f2000 |
||
260 | _c2000 | ||
300 |
_bV. 11 _cIssue. 1 _a49-65 |
||
366 | _b2000 | ||
366 | _bFeb | ||
650 | _aMarketing | ||
653 | _aGender differences;Qualitative data;Coder effects; | ||
942 | _cJA | ||
999 |
_c47411 _d47411 |