| 000 | 00658nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aWaarts, Eric and Wierenga, Berend | ||
| 240 | _aMARKETING LETTERS:A JOURNAL OF RESEARCH IN MARKETING | ||
| 245 | _aExplaining competitors reactions to new product introductions the roles of event characteristics managerial interpretation and competitive context | ||
| 246 |
_aJ6284 _f2000 |
||
| 260 | _c2000 | ||
| 300 |
_bV. 11 _cIssue. 1 _a67-79 |
||
| 366 | _b2000 | ||
| 366 | _bFeb | ||
| 650 | _aMarketing | ||
| 653 | _aCompetitive response;Managerial decision making;New product introductions; | ||
| 942 | _cJA | ||
| 999 |
_c47413 _d47413 |
||