000 00534nam a2200181Ia 4500
008 100324s9999 xx 000 0 und d
100 _aGilboa, Itzhak and Pazgal, Amit
240 _aMARKETING LETTERS:A JOURNAL OF RESEARCH IN MARKETING
245 _aCumulative discrete choice
246 _aJ6286
_f2001
260 _c2001
300 _bV. 12
_cIssue. 2
_a119-130
366 _b2001
366 _bMay
650 _aMarketing
653 _aCumulative discrete;Consumer impression;Cumulative utility;Cumulative;
942 _cJA
999 _c47419
_d47419