000 00575nam a2200181Ia 4500
008 100324s9999 xx 000 0 und d
100 _aYang, Sha and Allenby, Gred M.
240 _aMARKETING LETTERS:A JOURNAL OF RESEARCH IN MARKETING
245 _aModel for observation structural and household heterogeneity in panel data
246 _aJ6284
_f2000
260 _c2000
300 _bV. 11
_cIssue. 2
_a137-149
366 _b2000
366 _bMay
650 _aMarketing
653 _aHierarchical bayes models;Direct marketing;Mixture distribution;
942 _cJA
999 _c47427
_d47427