| 000 | 00577nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aKivetz, Ran | ||
| 240 | _aMARKETING LETTERS:A JOURNAL OF RESEARCH IN MARKETING | ||
| 245 | _aAdvances in research on mental accounting and reason based choice | ||
| 246 |
_aJ6283 _f1999 |
||
| 260 | _c1999 | ||
| 300 |
_bV. 10 _cIssue. 3 _a249-206 |
||
| 366 | _b1999 | ||
| 366 | _bAug | ||
| 650 | _aMarketing | ||
| 653 | _aBehavioral decision theory;Consumer choice;Mental accounting;Reason based choice;Self control; | ||
| 942 | _cJA | ||
| 999 |
_c47433 _d47433 |
||