| 000 | 00625nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aNaik, Prasad A. | ||
| 240 | _aMARKETING LETTERS:A JOURNAL OF RESEARCH IN MARKETING | ||
| 245 | _aEstimating the half life of advertisements | ||
| 246 |
_aJ6283 _f1999 |
||
| 260 | _c1999 | ||
| 300 |
_bV. 10 _cIssue. 4 _a351-362 |
||
| 366 | _b1999 | ||
| 366 | _bNov | ||
| 650 | _aMarketing | ||
| 653 | _aAdvertising carryover effects;Advertising wearout;Aggregate response models;Duration of advertising effects;Half life of advertisements;Kalman filter estimation; | ||
| 942 | _cJA | ||
| 999 |
_c47439 _d47439 |
||