| 000 | 00584nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aRaju, Jagmohan S. and Dhar, Sanjay K. | ||
| 240 | _aMARKETING LETTERS:A JOURNAL OF RESEARCH IN MARKETING | ||
| 245 | _aNote on the relationship between firm diversification and corporate advertising expenditures | ||
| 246 |
_aJ6282 _f1999 |
||
| 260 | _c1999 | ||
| 300 |
_bV. 10 _cIssue. 1 _a35-49 |
||
| 366 | _b1999 | ||
| 366 | _bFeb | ||
| 650 | _aMarketing | ||
| 653 | _aCorporate advertising;Diversification;Advertising; | ||
| 942 | _cJA | ||
| 999 |
_c47445 _d47445 |
||