| 000 | 00534nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aLouie, Therese A. et al. | ||
| 240 | _aMARKETING LETTERS:A JOURNAL OF RESEARCH IN MARKETING | ||
| 245 | _aWhen bad things happen to the endorsers of good products | ||
| 246 |
_aJ6286 _f2001 |
||
| 260 | _c2001 | ||
| 300 |
_bV. 12 _cIssue. 1 _a13-23 |
||
| 366 | _b2001 | ||
| 366 | _bFeb | ||
| 650 | _aMarketing | ||
| 653 | _aCelebrity endorsers;Blameworthiness;Event study; | ||
| 942 | _cJA | ||
| 999 |
_c47457 _d47457 |
||