| 000 | 00600nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aKrishnamurthy, Sandeep | ||
| 240 | _aMARKETING LETTERS:A JOURNAL OF RESEARCH IN MARKETING | ||
| 245 | _aEnlarging the pie vs. increasing ones slice an analysis of the relationship between generic and brand advertising | ||
| 246 |
_aJ6284 _f2000 |
||
| 260 | _c2000 | ||
| 300 |
_bV. 11 _cIssue. 1 _a37-48 |
||
| 366 | _b2000 | ||
| 366 | _bFeb | ||
| 650 | _aMarketing | ||
| 653 | _aGeneric advertising;Game theory;Cooperation vs. competition; | ||
| 942 | _cJA | ||
| 999 |
_c47491 _d47491 |
||