| 000 | 00655nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aRussell, Cristel Antonia and Puto, Christopher P. | ||
| 240 | _aMARKETING LETTERS:A JOURNAL OF RESEARCH IN MARKETING | ||
| 245 | _aRethinking television audience measures: an exploration into the construct of audience connectedness | ||
| 246 |
_aJ6283 _f1999 |
||
| 260 | _c1999 | ||
| 300 |
_bV. 10 _cIssue. 4 _a393-407 |
||
| 366 | _b1999 | ||
| 366 | _bNov | ||
| 650 | _aMarketing | ||
| 653 | _aTelevision audience;Inolvement;Consumption symbols;Product placement;Connectedness;Social identity; | ||
| 942 | _cJA | ||
| 999 |
_c47497 _d47497 |
||