| 000 | 00584nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 100 | _aBemmaor, Albert C. et al. | ||
| 240 | _aMARKETING LETTERS:A JOURNAL OF RESEARCH IN MARKETING | ||
| 245 | _aEstimating the impact of displays and other merchandising support on retail brand sales: partial pooling with examples | ||
| 246 |
_aJ6282 _f1999 |
||
| 260 | _c1999 | ||
| 300 |
_bV. 10 _cIssue. 1 _a87-100 |
||
| 366 | _b1999 | ||
| 366 | _bFeb | ||
| 650 | _aMarketing | ||
| 653 | _aPromotion;Regression;Scanning data; | ||
| 942 | _cJA | ||
| 999 |
_c47515 _d47515 |
||