000 00412nam a2200169Ia 4500
008 100324s9999 xx 000 0 und d
022 _a0022-2429
245 _aJournal of Marketing
246 _f1991
260 _bHindustan Subscription Agency
_aUSA
_c1991
300 _cVOL:55
_aIssue:
310 _aQUARTERLY
366 _b1991
366 _bJul-Dec
650 _aMarketing Communications
942 _cBV
999 _c54045
_d54045