000 00419nam a2200169Ia 4500
008 100324s9999 xx 000 0 und d
022 _a0022-2429
245 _aJournal of Marketing
246 _f1998
260 _bHindustan Subscription Agency
_aUSA
_c1998
300 _cVOL:62
_aIssue:1 - 2
310 _aQUARTERLY
366 _b1998
366 _bJan - Apr
650 _aMarketing Communications
942 _cBV
999 _c59455
_d59455