000 00419nam a2200169Ia 4500
008 100324s9999 xx 000 0 und d
022 _a0022-2429
245 _aJournal of Marketing
246 _f1988
260 _bHindustan Subscription Agency
_aUSA
_c1988
300 _cVOL:52
_aIssue:3 - 4
310 _aQUARTERLY
366 _b1988
366 _bJul - Oct
650 _aMarketing Communications
942 _cBV
999 _c59697
_d59697