000 00415nam a2200169Ia 4500
008 100324s9999 xx 000 0 und d
022 _a0022-2429
245 _aJournal of Marketing
246 _f1996
260 _bHindustan Subscription Agency
_aUSA
_c1996
300 _cVOL:60
_aIssue:3-4
310 _aQUARTERLY
366 _b1996
366 _bJul-Oct
650 _aMarketing Communications
942 _cBV
999 _c61452
_d61452