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| 022 | _a0022-2429 | ||
| 245 | _aJournal of Marketing | ||
| 246 | _f1997 | ||
| 260 |
_bHindustan Subscription Agency _aUSA _c1997 |
||
| 300 |
_cVOL:61 _aIssue:1-2 |
||
| 310 | _aQUARTERLY | ||
| 366 | _b1997 | ||
| 366 | _bJan-Apr | ||
| 650 | _aMarketing Communications | ||
| 942 | _cBV | ||
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