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| 245 | _aJournal of Marketing | ||
| 246 | _f2002 | ||
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_bHindustan Subscription Agency _aUSA _c2002 |
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| 300 |
_cVOL:66 _aIssue:1-2 |
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| 310 | _aQUARTERLY | ||
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| 366 | _bJan-Apr | ||
| 650 | _aMarketing Communications | ||
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