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008 100324s9999 xx 000 0 und d
022 _a0022-2429
245 _aJournal of Marketing
246 _f2004
260 _bHindustan Subscription Agency
_aUSA
_c2004
300 _cVOL:68
_aIssue:1-2
310 _aQUARTERLY
366 _b2004
366 _bJan-Apr
650 _aMarketing Communications
942 _cBV
999 _c61476
_d61476