000 00353nam a2200145Ia 4500
008 100324s9999 xx 000 0 und d
040 _cIFMR
245 _aICFAI: Journal of Brand Management
260 _bICFAI, Institute
_aHyderabad, India
300 _cV
310 _aQUARTERLY
366 _b2008
650 _aBrand management
942 _cBV
_2ddc
999 _c64426
_d64426