000 00320nam a2200121Ia 4500
008 100324s9999 xx 000 0 und d
100 _aAlsop R
245 _aWall street journal on marketing
260 _bPenguin Books
_aNew York
541 _g41 dt 28.11.90
650 _aMarketing
942 _cBK
999 _c73255
_d73255