000			00393nam a2200133Ia 4500
008			100324s9999 xx 000 0 und d
100			_aMeldrum, Mike; McDonald, Malcolm,
245			_aKey marketing concepts
260			_c1995 _bMacmillan Business _aLondon
366			_b1995
541			_g6821, 14/7/97
650			_aMarketing
942			_cBK
999			_c79932 _d79932