000			00394nam a2200133Ia 4500
008			100324s9999 xx 000 0 und d
100			_aDholakia N et al
245			_aMarketing Management: Cases and Concepts
260			_c1997 _bMacmillan Press _aLondon
366			_b1997
541			_g121643/7.1.98
650			_aMarketing
942			_cBK
999			_c80418 _d80418