000			00425nam a2200157Ia 4500
008			100324s9999 xx 000 0 und d
100			_aBatra R et al
245			_aAdvertising Management
250			_a5
260			_c1995 _bPrentice Hall of India _aNew Delhi
300			_axiv, 754p.
366			_b1995
650			_aMarketing
942			_cBK
999			_c80912 _d80912