000 00272nam a2200109Ia 4500
100 _aJones J.P
245 _aHow advertising works : The role of research
260 _c1997
_bSage Pub, Thousand Oaks
_aNew Burg Park
300 _a358p.
650 _aAdvertising
942 _cBK
999 _c81251
_d81251