000			00383nam a2200145Ia 4500
008			100324s9999 xx 000 0 und d
100			_aRies, Al; Trout, Jack
245			_aBottom-up marketing
260			_c1990 _bPenguin Books _aNew York
300			_a226p.
366			_b1990
541			_g2007/20.70.99
650			_aMarketing
942			_cBK
999			_c81510 _d81510