000 00470nam a2200145Ia 4500
008 100324s9999 xx 000 0 und d
100 _aSmith, P R, Berry, Chris ; Pulford, Alan
245 _aStrategic marketing communications : New Ways to build and integrate communications
260 _c1999
_bKogan Page
_aLondon
300 _axii, 300p.
366 _b1999
541 _g5816/10.2.2000
650 _aMarketing
942 _cBK
999 _c82035
_d82035