000			00334nam a2200145Ia 4500
008			100324s9999 xx 000 0 und d
100			_aMercer, David
245			_aMarketing
250			_a2
260			_c1996 _bBlackwell _aOxford
366			_b1996
650			_aMarketing
942			_cBK
999			_c82246 _d82246