000 00414nam a2200145Ia 4500
008 100324s9999 xx 000 0 und d
100 _aRossiter, John R; Percy, Larry
245 _aAdvertising communications & promotion management
250 _a2
260 _c1996
_bIrwin McGraw-Hill
366 _b1996
650 _aMarketing
942 _cBK
999 _c82418
_d82418