000 | 00414nam a2200145Ia 4500 | ||
---|---|---|---|
008 | 100324s9999 xx 000 0 und d | ||
100 | _aRossiter, John R; Percy, Larry | ||
245 | _aAdvertising communications & promotion management | ||
250 | _a2 | ||
260 |
_c1996 _bIrwin McGraw-Hill |
||
366 | _b1996 | ||
650 | _aMarketing | ||
942 | _cBK | ||
999 |
_c82418 _d82418 |