000 00476nam a2200157Ia 4500
008 100324s9999 xx 000 0 und d
020 _a0-471-17068-2
100 _aKumar, V; Aaker, D.A; Day, G.S
245 _aEssentials of marketing research
260 _c1999
_bJohn Wiley & Sons
_aChichester
300 _axvi, 623p.
366 _b1999
541 _gMAS/CR/002174/22/06/2000
650 _aMarketing Research
942 _cBK
999 _c82650
_d82650