000 00445nam a2200169Ia 4500
008 100324s9999 xx 000 0 und d
020 _a0-324-01480-5
100 _aJain, Subhash C
245 _aMarketing: planning & strategy
250 _a6
260 _c1999
_bSouth Western College Pub
_aCincinat
300 _axviii, 925p.
366 _b1999
650 _aMarketing
942 _cBK
999 _c82755
_d82755