000 00390nam a2200157Ia 4500
008 100324s9999 xx 000 0 und d
100 _aMercer, David
245 _aMarketing
250 _a2
260 _c1996
_bBlackwell
_aOxford
300 _axvi, 560p.
366 _b1996
541 _gComplimentary
650 _aMarketing
942 _cBK
999 _c82901
_d82901