000 00351nam a2200121Ia 4500
020 _a0-07-115445-0
100 _aRapp, Stan; Collins, Thomas L.
245 _a Beyond MaxiMarketing : success secrets of the maximarketing winners
260 _c1998
_bMcGraw-Hill
_aNew York
300 _axxvi, 319p.
650 _aMarketing
_aSales Promotion
942 _cBK
999 _c82910
_d82910