| 000 | 00523nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 020 | _a0-7506-2240-7 | ||
| 100 | _ade Chernatony, leslie; mcDonald, Malcolm | ||
| 245 | _aCreating powerful brands: in consumer, service & industrial markets | ||
| 260 |
_c1992 _bButterworth Heinemann _aOxford |
||
| 300 | _axiii, 430p. | ||
| 366 | _b1992 | ||
| 541 | _gCBS/IIT/2425/2000 dt 12/04/2000 | ||
| 650 | _aBrand management | ||
| 942 | _cBK | ||
| 999 |
_c83236 _d83236 |
||