000 00448nam a2200157Ia 4500
008 100324s9999 xx 000 0 und d
020 _a81-7446-198-1
100 _aChaturvedi, Mukesh
245 _aDirect marketing: concepts & cases
260 _c2000
_bExcel Books
_aNew Delhi
300 _axiii, 589p.
366 _b2000
541 _g017403 dt 04/01/01
650 _aMarketing
942 _cBK
999 _c83277
_d83277