000 00492nam a2200157Ia 4500
008 100324s9999 xx 000 0 und d
020 _a81-7808-229-2
100 _aMcDonald, Malcolm; Wilson, Hugh
245 _ae-Marketing: improving marketing effectiveness in a digital world
260 _c2000
_bPearson Education Asia Pvt. Ltd
300 _axv, 163p.
366 _b2000
541 _g530 dt 08/03/2001
650 _aMarketing
942 _cBK
999 _c83537
_d83537