| 000 | 00504nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 100324s9999 xx 000 0 und d | ||
| 020 | _a0-7506-4463-X | ||
| 100 | _aGummesson, Evert | ||
| 245 | _aTotal relationship marketing: rethinking marketing management from 4P's to 30R's | ||
| 260 |
_c1999 _bButterworth Heinemann _aOxford |
||
| 300 | _axiii, 281p. | ||
| 366 | _b1999 | ||
| 541 | _gTRP/INV/002615 dt 15/05/2001 | ||
| 650 | _aMarketing | ||
| 942 | _cBK | ||
| 999 |
_c83786 _d83786 |
||