000 00383nam a2200109Ia 4500
100 _aDholakia, Ruby Roy
_aBothra, Kiran C
245 _aThird international conference on marketing and development proceedings
260 _c1991
_bIndian Institute of Management, Calcutta
_aCalcutta
300 _a488p.
_b28cm, Pbk
650 _aMarketing
_aMarketing skills
_aGlobal Marketing
942 _cBK
999 _c84306
_d84306