000 00486nam a2200157Ia 4500
008 100324s9999 xx 000 0 und d
020 _a0-19-878253-5
100 _aSargeant, Adrian; West, Douglas C
245 _aDirect and interactive marketing
260 _c2001
_bOxford Unversity Press
_aNew Delhi
300 _axxiv, 460p.
366 _b2001
541 _gTR/INV/003589 dt 01/11/2001
650 _aElectronic Marketing
942 _cBK
999 _c84414
_d84414