000 00494nam a2200157Ia 4500
008 100324s9999 xx 000 0 und d
020 _a81-259-0937-0
100 _aKumar, Ramesh S
245 _aManaging Indian brands: marketing concepts and strategies
260 _c2001
_bVikas Publishing House Pvt Ltd
_aNew Delhi
300 _axiv, 487p.
366 _b2001
541 _g795 DT 20/02/2002
650 _aBrand management
942 _cBK
999 _c84547
_d84547