000 | 00494nam a2200157Ia 4500 | ||
---|---|---|---|
008 | 100324s9999 xx 000 0 und d | ||
020 | _a81-259-0937-0 | ||
100 | _aKumar, Ramesh S | ||
245 | _aManaging Indian brands: marketing concepts and strategies | ||
260 |
_c2001 _bVikas Publishing House Pvt Ltd _aNew Delhi |
||
300 | _axiv, 487p. | ||
366 | _b2001 | ||
541 | _g795 DT 20/02/2002 | ||
650 | _aBrand management | ||
942 | _cBK | ||
999 |
_c84547 _d84547 |