000			00494nam a2200157Ia 4500
008			100324s9999 xx 000 0 und d
020			_a0-07-463664-2
100			_aJones, John Philip
245			_aBehind powerful brands: from strategy to campaign
260			_c2000 _bTata McGraw Hill _aNew Delhi
300			_axii, 322p.
366			_b2000
541			_gBill no 2002/CRB/0000690 dt 02/08/2002
650			_aBrand management
942			_cBK
999			_c84867 _d84867