000			00477nam a2200157Ia 4500
008			100324s9999 xx 000 0 und d
100			_aLepla, F Joseph; Parker, Lynn M
245			_aIntegrated branding: becoming brand-driven through company wide action
250			_arev.
260			_c2002 _bKogan Page _aLondon
300			_axiv, 299p.
366			_b2002
541			_g025 dt 25 .07.2002
650			_aBrand management
942			_cBK
999			_c85236 _d85236