000			00529nam a2200157Ia 4500
008			100324s9999 xx 000 0 und d
020			_a0-471-35659-Y
100			_aUpshaw, Lynn B; Taylor, Earl L
245			_aMaster brand manadate: management strategy that unifies companies and multiplies value
260			_c2000 _bJohn Wiley & Sons _aChichester
300			_axii, 323p.
366			_b2000
541			_gBill no B2061856 dt 07 /08/2002
650			_aBrand management
942			_cBK
999			_c85264 _d85264